I believe storytelling is the essence of successful marketing. The important questions in business are the same as a good play. Who is the audience? Who are the cast of characters? What is the objective? What obstacles are in the way, and how can they be overcome?
I am a storyteller at heart. It began when I was eleven, juggling for dollars on the streets of Newburyport, MA, aspiring to the skills of vaudevillian greats like Bobby May, branding myself before I even knew what marketing was. Then as a young actor in New York City, giving breath to the words of playwrights from Shakespeare to Tom Stoppard, the necessity of effectively marketing myself became clear. My career depended on it. Even more so when I began a theatre company and became responsible for the success of a small business that included several other people.
Eventually my path took a new turn that led to a full-time marketing position at an NPR station. There I discovered my passion for digital marketing and found I had a talent for helping entrepreneurs and small businesses tell their story. From that realization Hal Fickett & Company was born.
Now we are a growing collaboration of skilled creatives, who are all gifted storytellers and passionate about communicating the value of your brand. Our desire is to help you build your audience, overcome any obstacles and achieve your objective, while being flexible enough to provide as much or as little support as you need.
That’s our story…. Are you ready to tell yours?
We would highly recommend Hal Fickett & Company to you for your social media and marketing needs. Since our involvement with them we have seen an overwhelming increase of engagement and connections to our loyal fans of Chick-fil-A. Their team truly takes on your best interests and vision and makes it their own. Their professional approach and customer service is refreshing and truly met our expectations. We would encourage you to have a conversation with them and see how they can assist your needs.
Hal Fickett & Company’s creativity shines through in their work. They engage deeply in the content of projects and produce websites that reflect high standards of editorial integrity merged with sophisticated design. They’re also fun to work with and deliver on or before deadline.Barbara LinstromDigital Media Director, WGCU Public Media
I highly recommend Hal Fickett and Company. They have done excellent work for us and have filled an important need taking care of our social media, blogging and newsletter communications with our clients. They are very responsive and professional. In addition to all of that they have built us a new website that is mobile friendly and state of the art. It gives us a very professional online presence.Doug FudgeVP, P Fudge & Associates
When Hal Fickett came into my office, I was not looking for social media. After 5 minutes, it was like talking to an old friend that is an expert in the business, sincere in wanting to help, not pushy and very flexible. Following Hal’s lead will bring results and fun along the way.Kathleen KingCEO of Tate's Bake Shop
Hal Fickett & Company exemplify the descriptor, marketing gurus. They understand social media establishes a primary key in today’s world to marketing success. They design and maintain visually compelling websites that quickly grasp the viewer’s attention. The costs for their services are entirely reasonable. Importantly, Hal and his team personify integrity, personal and professional.Mike FrosolonoAuthor
It has been a pleasure working with Hal Fickett and his team on my firm’s social media plan and website redesign. Hal is both knowledgeable and talented, a true professional. He took his time to find out exactly what I was trying to accomplish, and with his guidance, created a plan tailored specifically for my needs. The website redesign was a big success; it captured my vision for the company, and resulted in attracting new clients almost immediately!Angela Gray LoCascioPresident/CEO, TaxHampton, Inc.
Hal is a highly skilled professional that holds integrity and trust with high regard. Hal sincerely wants to learn about your business and your ideas before offering any advice. He then looks for creative ways to help support and provide advice to help you truly succeed.Micah SchlendorfBliss Sleep Center
I’m a writer and media commentator. My earning a living depends on social media visibility. Hal has transformed my day-to-day Twitter and Facebook outreach with a hand-on redesign and management. He’s also helped me in an overall strategy to reach my readers and media outlets. I highly recommend Hal.Frank SchaefferNew York Times Bestselling Author