By Gina Fickett
If you’ve ever used Pinterest before, you’ll know that it is primarily a platform for sharing visual images. Now that’s great for a children’s book author, who can share illustrations from their book to promote it, or even a cookbook author who can share a scrumptious image and perhaps a recipe to entice potential consumers to visit their website, but for a novelist or writer whose book does not contain any images, how can Pinterest be a valuable social network? Here are three ways…
The first is during the creative writing process, Pinterest can be a great source of inspiration. In Pinterest you can type in a keyword and receive access to an endless number of images related to that word. When I was working on a young adult fantasy fiction, one of the settings was an enchanted forest. I looked up images of forests in Pinterest and the amazing pictures that came up inspired my imagination not only to go further, but to be more specific, which is so important in creating a story. Visual stimulation can also be a helpful way to overcome writer’s block.
The second way Pinterest can be useful is during the marketing/promotion process after a book is published. One option is to create a mood board that captures the essence and themes of your book and share it with an image of the cover of your book as well as a link to your website. Another idea is to share intriguing/amusing/powerful quotes from your book. Overlay a mood image with a great quote that will draw people to want to see more, and include a link to your website where they can buy it.
The third reason to start engaging in Pinterest is to gain access to a particular audience that may not be as engaged on other social networks. Pinterest’s primary users are women, especially those with a penchant for design, crafts, fashion, cooking, and the like. So if women are your target audience it would behoove you to get actively involved with this platform.
Whether for creative inspiration, promotion or reaching a particular audience, Pinterest is worth trying out. Why not take advantage of a free tool that could help build your writing career? If time is the issue, perhaps consider using a digital marketing agency like ours to manage your social networks for you.