By Hal Fickett
Every entrepreneur has a story to tell. The entrepreneur wakes up daily knowing the risks they are taking could easily lead to disappointment, failure, and even heartbreak. And yet they manage to face each day with courage, creativity, hard work and a degree of recklessness that’s essential to the entrepreneurial journey. Purpose, vision, and faith are the driving forces that sustain a life of inconstancy and risk-taking. These brave thought leaders could even be described as heroes.
The genesis of any company or organization forms in the heart of the entrepreneur whose blood, sweat and tears breathes it to life. However, no entrepreneur operates alone. Although the initial ploughing and seed-planting is done by them, it takes a group of people to grow a crop. This is a fact the entrepreneur knows instinctually, and is always on the lookout for those who share a similar vision. All of this makes any entrepreneurial journey a story worthy of being told.
Entrepreneurs are people who not only fascinate us, but who we highly respect. We are deeply interested in the genesis of something – the story of how something is born and continues to be sustained. This narrative is inherent in any enterprise, and contains a large degree of creativity and innovation. It’s this energy that we can’t help but be drawn to, and the type of people who embody this spirit – entrepreneurs animated by an unwavering sense of purpose.
As we said before, every entrepreneur has a story worth being told. At Hal Fickett & Company we’re story-tellers, and it’s our purpose to tell the narrative of our clients. We want to show the value they and their products bring to the world through the use of websites, social media, blogging, email marketing and other digital media platforms. When marketing a product, you go where the people are, and it’s no secret that these days people live much of their lives online. With that said, as a business owner, why wouldn’t you want to make use of these digital marketing tools to reach those whose lives you and your product add value to – by solving a problem that increases their quality of life? As an entrepreneur, your story is unfolding every day, and digital marketing offers you the platform to tell others about it. Invite them into the collective journey you began with that first seed of an idea.