By Hal Fickett
Storytelling is one of the primary ways we communicate with each other. We tell stories to entertain, connect and reveal to one another who we are and why. With that said, from a digital perspective, websites and blogs are ideal vehicles to tell your company’s story to help you connect with your target audience.
Over the past few years the way we tell stories online has moved towards a more multimedia approach. However, many have yet to jump on the bandwagon, so hopping on now will help your brand set itself apart from the competition.
So, what is multimedia storytelling? In short, it’s the process of telling a story using various types of media such as photographs, copy, video and audio. This type of storytelling has numerous benefits. It’s dynamic, exciting and overall, far more engaging, especially since we’re used to consuming content online now in a variety of ways. If you look at the news feed of any social network you’re on, you’ll see a multimedia smorgasbord happening right before your very eyes.
Content Management Systems such as WordPress, and other tools like your smartphone, YouTube, Soundcloud and iMovie give you the opportunity to bring this technique to your own company’s website and blog. To quote a post written by Elegant Themes about multimedia storytelling “This is the future…” and it’s how your brand “…can stand out from the crowd.”
A Couple Examples
“Snow Fall: The Avalanche at Tunnel Creek” by the New York Times was one of (if not) the first publications to leverage the power of this unique style of journalism. Since its publication others have followed suit, and rightly so. “Oil To Die For” is a similar project that’s definitely worth checking out.
Most likely your company’s not an online publication, however that doesn’t mean you can’t harness the power of multimedia storytelling! There are many, relatively inexpensive resources out there to help you and your team make this happen.
Some small businesses might not think they have the man power for this, but not to worry, you don’t have to do everything all at once. Choose a place to start, and go from there. Your first step might be adding a video to your website’s home page or, embedding several Pinterest boards you’ve curated in your next blog post!
When it comes to this method of storytelling, the sky’s the limit. We hope you’ll peruse the web and the links provided in this post. You never know how it might spark your imagination!