We’ve all heard the saying “A picture is worth a thousand words.” Every stereotype has some truth to it and this old adage is no different. Photographs serve several functions. They catch our attention, set a mood, and tell a story – quickly.
We live in a highly visual culture, so a dynamic photograph is more likely to catch our attention than a large chunk of text. In fact, a page or two of copy only, with no visuals, will often repel us, having the opposite effect we were hoping for. When it comes to web design, this really comes into play. If you want to keep your users attention, fill your site with rich photographs to keep them engaged and wanting to know more about your brand. Once you’ve gotten their attention through imagery, your carefully written copy can be put to work, expertly communicating your message.
To put it bluntly, a website lives or dies by its photographs. Even if a site has a clean, user-friendly layout, if it consists of low resolution photographs that are bland and boring, your users will perceive your brand as unprofessional, and are more likely to take their business elsewhere. This is why the quality of the photography is so important. If you want your company’s website to have a custom feel and stand out from your competitors, you’ll want to hire a professional photographer. We highly recommend photographer Jake Ramsey. Here’s a quick gallery of Jake’s work: